Filing a DBA gives the sole proprietor the freedom to use a business name what helps market their products or services, as well as create a separate professional business identity.
However, be advised that a DBA doesn’t protect your business name from being used by others.
When would you use a DBA?
In the case of corporations or LLCs, the statement can be used to inform the public of the previous legal company name that existed. With sole proprietorships or partnerships, a DBA statement informs the public of the owner’s personal name or the name under which they are conducting business.
What does it mean to have a DBA?
Doing business as (DBA) is a term that is used in today’s business industry in regards to the liability and formal actions that are taken by a particular company. Doing business as means that the company is working under a fictitious name, concealing its true identity.
Do you have to pay for a DBA?
Most states require you to renew your DBA, by filing paperwork and paying a state or county fee every year (or every few years). Many states require you to publish a “public notice” of your DBA registration in the newspaper. This can be expensive, depending on what state and county your DBA will be registered.
Should I use a DBA for my LLC?
If you have an LLC and want to file a DBA, you don’t have to choose between one or the other—you are allowed to add a DBA to your LLC. A Doing Business As (DBA) is a good idea if your existing LLC wishes to operate under a name other than the legal name of the company.